I’ve seen a lot of projects and companies come and go.  Beyond ensure you’ve got the right MVP and target audience defined, how you tell the story and what you show matters.  

Especially in early stages, this can make or break a company or idea.  A good demo doesn’t need to always be full-featured, as long as it’s dialed in to your value prop, target audience, and you have the right message to go along with it.

I’ve delivered numerous demo definitions along with step by step scripts used to successfull generate hundreds of millions in investment and/or revenue - including in some cases, when the full product delivery was years out.

Demos sound simple, but can be one of the best tools in your toolbox when done right.